Motto by Hilton
Experiential storytelling | Social-first hospitality content | UGC production
The Partnership
Motto by Hilton partnered with me to create social-first hospitality content highlighting their Bentonville location through local experiences and lifestyle storytelling.
The Objective
The goal was to position Motto Bentonville as an experience-driven stay by capturing local spots, atmosphere, and movement in a way that felt organic and native to social platforms.
My Role
For this project, I led concept development and shot planning, selected locations that aligned with the brand’s positioning, and captured vertical-first content on-site. I produced short-form videos optimized for TikTok and Instagram and prepared deliverables for both organic and paid usage.
The Work
This project focused on capturing atmosphere over amenities; leaning into movement, natural sound, and lived-in moments to reflect how modern travelers discover and engage with hospitality brands.
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The Northgrid Project
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